Welcome to London x London’s Fitzrovia Guide: your guide to the best bars, restaurants and things to do in this Central London neighbourhood.
Fitzrovia sits just north of Oxford Street, between Bloomsbury and Marylebone, straddling the boroughs of Camden and Westminster.
Before 1930, Fitzrovia was just a nameless slice of the West End, until it was named after the Fitzroy Tavern on Charlotte Street.
Virginia Woolf, Charles Dickens and George Orwell all drank in that same pub, giving the area a bohemian streak it’s never quite lost.
There’s a royal connection too: the tavern was named after Charles FitzRoy, Baron of Southampton, who bought the Manor of Tottenham Court (the land that’s now Fitzrovia) and built Fitzroy Square. That mix of anti-establishment and aristocratic roots left Fitzrovia with a community of activists who protected its Georgian buildings, and its own annual festival celebrating the area.
Bohemian, literary and quietly Georgian
