Negroni Week is a week. In London it has quietly become a month, and there is a passport involved: collect a stamp at six bars across Hackney, Soho, Brick Lane, Stoke Newington and Nine Elms and the sixth Negroni is free.
Campari has stretched the whole thing across September, running to Sunday 27th, which is also the last day of Negroni Week proper. That runs 21 to 27 September and raises money for Slow Food. Everything below sits inside the month, not just the week, so there is no rush to cram it into seven days.
The passport, and where it takes you
Six venues have been turned into Negroni lounges for the month, and the passport is the reason to treat them as a set rather than a list: Lardo in Hackney, Equal Parts in Hackney, Café 1001 on Brick Lane, Next Door Records Two in Stoke Newington, The Shaston Arms in Soho and Bar Brasso in Nine Elms. Work through all six and the last one is on the house.
It is a well-drawn route, as it happens. Five of the six sit in a rough arc across east and north-east London, so three of them in an afternoon is a realistic ambition and Nine Elms is the one you make a separate trip for.
Where a Negroni costs £5
- Café 1001, Brick Lane: £5 Negronis for the whole month, with a Saturday DJ series taking in Nina Yamada, Alexander Nut, Zaffa, miche and Mari* & Hutch
- The Shaston Arms, Soho: £5 Negronis with free Perelló olives every Sunday, and a closing party on 27 September
- Hawksmoor, London-wide: £5 Negroni happy hour, 4pm to 5pm Monday to Friday. Its Sour Cherry Negroni, which has apparently sold over half a million, is £10
- Next Door Records Two, Stoke Newington: £8 Negronis with Lardo bar snacks and Saturday DJ sessions
The takeover to diarise
20 and 21 September brings the best one-off of the month: Bar Mauro, the retro Milanese lounge in Mexico City currently sitting at 54 in the World’s 50 Best Bars, takes over Equal Parts in Hackney for two nights. Guest shifts from bars of that rank do not come to Hackney often, and two nights is not long.
A Negroni that tastes like a margherita
The savoury turn is the genuinely odd part of this year. Fatto a Mano is serving The Queen Negroni across its pizzerias from 7 September to 18 October, built with olive oil-washed gin, sweet vermouth, Campari, fresh basil and upcycled tomato water from Vesuvius tomatoes, engineered to taste like a margherita pizza. It sounds like a dare and the ingredient list suggests it is not.
Less alarming and probably more drinkable, the dirty Negroni, spiked with Perelló olive brine, is on menus at Rita’s Soho, Bloodsports, Polpo, Sophie’s Soho and Equal Parts.
Free ones, if you have the right app
Young’s is giving away a Negroni through its On Tap app across the group, with eighteen sites running a five-twist Negroni menu that goes as far as stonefruit and coffee and chocolate. The Evolv Collection is doing the same for rewards members, with 5pm to 7pm happy hours at Coq d’Argent, Quaglino’s, Sartoria and Vinoteca.
The week itself, 21 to 27 September
The month is the deals. The week is when the bars actually put their backs into it, and almost everything below runs for seven days and then disappears. If you only do one thing, make it one of these rather than another £5 pour.
Side Hustle, Covent Garden. NoMad’s bar in the old Bow Street Police Station is running a frozen tropical Negroni with pineapple and Appleton Estate rum, which sounds like a novelty and is the one we would order first. The Jitney, a house classic with mezcal, cold brew and absinthe, is the serious drink on the board. There is also a passion and pepper version and a fig leaf one, which is two too many, but the room is the best-looking bar in Covent Garden and worth the trip regardless.
MiMi Mei Fair, Mayfair. Two savoury twists behind the Curzon Street townhouse door. The Umami Negroni puts coffee, wood ear mushroom and teriyaki into the base; the Pào goes the smoky route with lapsang, rooibos vermouth and oolong-infused Campari. Both are £12, which for Mayfair is close to a clerical error. Go for the Pào. The teriyaki one is the braver drink but the smoke sits better with the Campari.
The Sun Tavern, Bethnal Green. Italia 90 swaps Campari for rhubarb-led Amaro Santoni and the sweet vermouth for Chamberzette, a strawberry aromatised wine, then adds peach soju and fresh rhubarb juice. It is barely a Negroni any more and that is fine. Of everything on this list it is the one built for people who normally find the drink too bitter, and the 1851 pub it is served in is worth the journey on its own.
The Doyle Negroni Collection, three hotels. The K Bar at The Kensington, the Cocktail Bar at The Marylebone and the Coral Room at The Bloomsbury are each pouring one serve: the Dingle, made with Irish gin and Mancino Rosso Amaranto; the floral Coral with sakura vermouth and Amaro Santoni; and the Cacao, which is Roku gin, Antica Formula, Ancho Reyes and crème de cacao. They are £19 each, which is steep, so take the Negroni Trio at £30 and treat it as a tasting flight. The Coral Room is the one to sit in. There is a No-Groni at £14 for anyone off the booze.
Franco’s, St James’s. A Mediterranean Negroni built on sage-infused white bitter and Barolo Chinato, finished with a homemade orange and olive oil emulsion. This is the most technically interesting drink of the week and also the most likely to divide a table. Order one, share it, then decide.
Fenix, Mayfair. A truffle Negroni, made with Truffle Metaxa and Otto’s Athens Vermouth. Either the best or the worst idea on this page and we are not going to pretend to know which until we have had one.
Jul’s, St James’s. The Monopoli is a hard swerve from the formula: vodka rather than gin, Lazzaroni Maraschino and Bitter Bianco, kaffir lime, coconut oil and almond. Cherry-led and tropical. Seven days only, 11 Waterloo Place.
Tattu. A cherry blossom Negroni under the restaurant’s fake sakura canopy, with sakura vermouth, cherry and The Botanist, served with a bonsai-topped ice cube. Deeply photogenic, and sweeter than the rest of this list, so know what you are getting.
Two pop-ups. Portofino Dry Gin is putting an open-air aperitivo bar on the pavement outside Casa N216 on Kensington Park Road in Notting Hill, pouring four twists including a Negroni Sour and a Champagne-topped Portofino 75. Il Bistrotto on Hollywood Road in Chelsea is doing a trio of Riviera-leaning serves with the same gin. The Notting Hill one is the better bet if the weather holds, because the whole point is drinking on the street.
Crust Bros is serving a Negroni espresso martini, with Tia Maria and espresso folded into the Campari and gin. We mention it because somebody will ask.
The residency that runs all month in Belgravia
House of Negroni, the Italian drinks and lifestyle outfit co-owned by Giancarlo Mancino, has taken its UK debut into the Napier Railton lounge at Brooklands Bar in The Peninsula, and it runs to the end of September rather than just the week.
Six serves, of which the one to order is the Brooklands Negroni, made exclusively for the residency with Mancino Kopi vermouth, Brooklands gin and Rinomato L’Aperitivo Deciso, and built around orange and coffee. The Bianco is a bone-dry low-ABV version for anyone pacing themselves and Oggi No! is the alcohol-free one, which at a hotel bar of this standard is not an afterthought. There are artisanal pizzettes to eat, canned Negronis and Nogronis to try, and a merch shop on the way out.
It is a Peninsula bar, so this is the expensive end of the month. Go for the Brooklands and the pizzettes, and do it on a weekday afternoon when the room is quiet.
The London x London Take: the passport is the bit worth organising around, because it turns a drinks promotion into a decent afternoon out and four of the six venues are places worth being in anyway. Do Lardo, Next Door Records Two and Equal Parts in one east London run, ideally on a Saturday when the DJs are on, then pick up Brick Lane and Soho separately. The Bar Mauro takeover is the single best thing on the list and it is two nights only, so treat that as the fixed point and build the rest around it. For the week itself, the frozen tropical at Side Hustle and the Pào at MiMi Mei Fair are the two we would cross town for, and the Doyle trio at £30 is the only way the £19-a-drink end of this makes sense. And if a pizza-flavoured cocktail sounds like a bad idea, so did the dirty martini once.
Need to know
- What: Negroni Month, Campari’s UK programme of takeovers, deals and lounges. Negroni Week itself runs 21 to 27 September in aid of Slow Food
- When: all September, ending Sunday 27 September 2026
- Negroni Passport venues: Lardo and Equal Parts in Hackney, Café 1001 on Brick Lane, Next Door Records Two in Stoke Newington, The Shaston Arms in Soho, Bar Brasso in Nine Elms
- Price: £5 Negronis at Café 1001, The Shaston Arms and Hawksmoor happy hour, £8 at Next Door Records Two, free sixth on the passport
- Bar Mauro at Equal Parts: 20 and 21 September
- Negroni Week serves: 21 to 27 September at Side Hustle (Bow Street, WC2), MiMi Mei Fair (Curzon Street, W1), The Sun Tavern (441 Bethnal Green Road, E2 0AN), Franco’s (61 Jermyn Street, SW1Y 6LX), Fenix (80 Piccadilly, W1J 8HX), Jul’s (11 Waterloo Place, SW1Y 4AU), Tattu (The Now Building, Denmark Street, WC2H 0LA), Crust Bros, and The Doyle bars at The Kensington, The Marylebone and The Bloomsbury
- Pop-ups: Portofino Dry Gin outside Casa N216, 216 Kensington Park Road, W11 1NR, and Il Bistrotto, 6 Hollywood Road, SW10 9HY, both 21 to 27 September
- House of Negroni: Brooklands Bar, The Peninsula, 1 Grosvenor Place, SW1X 7HJ, until 30 September
- More: campari.com
- Over-18s only, offers vary by venue and are subject to availability
Drinking around it? Our guide to the best bars in London has the rest of the year covered, and where to eat in Soho sorts dinner around The Shaston Arms.
